Skill Orbit Solutions offers complete, integrated digital marketing services that make it easier to establish an efficient and effective online presence within the academic market anywhere in the world
Our digital marketing services are designed to extend the reach of marketing, sales, and distribution programs for digital goods into new markets or to targeted online communities, for a one-time effort or for strategic long-term campaigns. And they are optimized to reduce marketing, sales and distribution costs for all digital goods.
Who are your website visitors, and where are they coming from? What information are they seeking, and what makes them take action on your site? These are the types of questions that we explore with web analytics- the analysis of the data surrounding your website traffic. The answers we uncover inform a host of marketing decisions, from which marketing channels to focus on to what kind of content to produce.
The true value of your web traffic depends on your website’s ability to convert visitors to customers. Using landing pages, a/b testing, and analytics, we identify and implement website changes that lead more of your web traffic to your website’s finish line- whether it be an email signup, a phone call to your sales team, or an online purchase. Through this process of conversion rate optimization (CRO), your business gets more value from the web traffic it’s already attracting.
Content marketing is all about rising above the noise these days. Achieving thousands of social shares and comments is not luck; it’s the result of good planning, knowing what your audience is looking for and creating content that is unique and worth sharing. We help clients develop a content strategy, steer their publications with an editorial calendar and provide the creative and technical resources to keep a consistent flow of quality content that will engage the target audience.
Email marketing is a powerful method of connecting with valuable customers, clients, prospects and others interested in your business. When creating your email marketing strategy, we consider the audiences being reached, the content that each audience needs and when they need it. We think about whether the content should be packaged into a multi-email campaign, whether any emails should be automated and how your emails fit into your marketing strategy as a whole. The result is an email plan that works with your other marketing initiatives to build a valuable relationship with your audience.
You may be surprised that great social media isn’t created on a whim. You start with a social media strategy that defines a target audience and solidifies a brand mission and voice. We provide social content themes, a posting schedule and tactics for increasing reach and engagement across the social networks that are relevant for your business. The day to day stuff is a lot more fun when people are interacting and the strategy is working.
Pay-per-click (PPC) advertising has the potential to jump start a campaign, while display advertising and social promotions can build awareness for your product or brand over time. With search engine marketing, or SEM, we can reach your potential customers when their intention is to buy and continually drive more quality leads by optimizing around popular keyword and topics. Paid advertising is beneficial to have in the mix to propel your marketing strategy and add diversity to an otherwise organic approach.
Our key part is to help companies gain value from their investments. Our partners’ proficiency shared with our platform’s business-transforming abilities results in game changing solutions for our clients.