Enterprise Marketing Management provides deep customer insight, enabling marketers to understand what makes customers tick and leverage that understanding to engage buyers in highly relevant, interactive dialogues across digital, social, mobile, and traditional marketing channels.
Through its IBM® Unica® and Coremetrics® Enterprise Marketing Management (EMM) offerings, IBM is the recognized leader for marketing software solutions. Integrating and streamlining all aspects of online and offline marketing IBM’s advanced set of EMM solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes.
IBM EMM gives marketing organizations the power and flexibility required to provide customers and prospects with what they expect today —a consistent brand experience across all channels. IBM EMM solutions provide robust web and customer analytics, event-detection, campaign management, interaction management, lead management, email marketing, personalization, search and online advertising optimization, and marketing resource management capabilities.
IBM Unica and IBM Coremetrics are recognized by many industry analysts as providing comprehensive and well respected marketing solutions. Read the recent Gartner Magic Quadrant on Multi-channel Campaign Management to learn how marketers continue to shift investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns.
Our key part is to help companies gain value from their investments. Our partners’ proficiency shared with our platform’s business-transforming abilities results in game changing solutions for our clients.